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History of the project

The dog tracker project (initially called Spotty) was created by Ekaterina Sedinina as a spin-off from her main telecoms business. At the working prototype stage, the project was presented to a Slovak investment fund, which ultimately decided to come on board. In 2015, the project was restarted with the focus on international markets and under a new name — Mishiko.

Manager Matus Horak took an interest in the project mainly because he is a keen dog-owner himself. “We always had dogs in our family,” Matus explains. “We bought our first dog when I was 3 years old so I know very well what it means to lose your pet. Unfortunately, I lost one of my dogs. I now have two Golden Retrievers and they are real members of the family. So as not to lose them, I wanted a GPS dog tracker, and not just a location tracker but an activity tracker as well. I was into sport at a professional level and wanted to monitor my dog’s activity while out walking—not to mention having a chance to find dog-owners in the neighbourhood and get to know them. But no such product existed that met my specification.”

Undeterred, Matus, a successful manager with experience in e-commerce and marketing, continued his search for GPS dog trackers. Scouring the media, he came across a Russian team offering a prototype of his ideal device. The Spotty project as it was known happened to be looking for a partner to enter the international market. After a series of meetings and discussions, Matus and Ekaterina Sedinina decided to join forces and rebrand the project not as a single unit but as a whole range of IoT devices called Mishiko (after the nickname of Matus’s lost dog — Misha).

The Mishiko collar, one of the most advanced dog trackers on the market, is the first of these devices.

 

ekaterina

Ekaterina Sedinina

СEO Mishiko Holding
matus

Matúš Horák

CEO Mishiko EU